Photography for Impactful Print Marketing

Posted by on Mar 16, 2016 in Graphic Arts, Photography

Photography for Impactful Print Marketing Photography is key in print marketing. We are visual creatures, after all, absorbing important information from our sense of sight first and foremost. This is a digital age that’s very photo-focused. Millennials, who will be 75 percent of the workforce by 2025,  live their lives through images. Think about that: […]

Paper and Environmental Impact

Paper and Environmental Impact

Posted by on Feb 9, 2016 in Ecofriendly Printing, Paper Types

Printing on paper can be controversial. Consider how many times you’ve received an email that said, “Think twice before printing this email.” Luckily the paper industry has long taken great care to be responsible in replenishing paper sources. There are nearly 750 million acres of forests in the United States, about 30 percent of the […]

Print Engages All Senses

Print Engages All Senses

Posted by on Nov 8, 2015 in Marketing

Print Engages All Senses Humans have five senses. In a good tactical marketing approach, you should attempt to hit all of them to better “lock in” your brand message or information. Print is one method that can indeed cover all five, especially when print applications stretch beyond paper to other promotional or educational items. Sight […]