Print Engages All Senses

Print Engages All Senses

Posted by on Nov 8, 2015 in Marketing

Print Engages All Senses Humans have five senses. In a good tactical marketing approach, you should attempt to hit all of them to better “lock in” your brand message or information. Print is one method that can indeed cover all five, especially when print applications stretch beyond paper to other promotional or educational items. Sight […]

Print as an Effective Marketing Tool

Print as an Effective Marketing Tool

Posted by on Nov 3, 2015 in Direct Mail, Marketing, Print is Alive

Print is making a comeback in a variety of ways. During the last 20 years, digital publishing and marketing exploded in popularity and prevalence as companies discovered their immediacy and reach. However, today’s marketing landscape — and really everyone’s lives — are inundated with digital messages. As such, the pendulum is starting to swing back […]